Your Hometown Insurance Agency
Reliable Insurance offers exceptional insurance solutions and customer service at competitive rates. We’re local, proudly serving Lafayette and West Lafayette. With over 80 years of combined industry experience, we’re dedicated to exceeding your expectations with customized insurance and risk management programs.
We do ordinary extraordinarily well.
Request a Proposal Here
Are you ready to save time, stress, and money? We’re here to make the process as painless as possible. We look forward to getting to know you!
Request a
Proposal Here
Are you ready to save time, stress, and money? We’re here to make the process as painless as possible. We look forward to getting to know you!
Welcome To Reliable Insurance
At Reliable Insurance, we strive to provide exceptional insurance solutions and great customer service at the lowest cost possible. We're proud to serve the Lafayette and West Lafayette areas. We operate on 3 basic principles: Do what's right, do the best we can, and treat others as we would want to be treated.
More than anything else, we want to exceed all of your expectations when it comes to quality products and value-added service.
Together, our team has over 80 years of combined insurance industry experience. Our entire team lives locally, and our top priority is to serve you, understand your situation, diagnose your exposures, and develop a customized insurance and risk management program that is tailored to your needs.
Operating on
Common-Sense Principles
- Doing What’s Right
- Doing Our Best
- Treating Others as We’d Like to Be Treated
Responses from Our Community
How we can help you?
And What Can We Bundle?
Why We’re Different
We do ordinary extraordinarily well—by advocating diligently for you. Here, you’re not just a policy number. We prioritize listening, respecting, and showing compassion while communicating clearly and honestly.
What to Expect:
- Response to voicemails within 4 business hours
- Policy + coverage reviews annually
- Risk management advice
- A true advocate who prioritizes your interests
- Competitive rates for the best coverage
- Claims handled promptly and fairly
- Complete reassurance and satisfaction
An Independent Insurance Agency
With Your Best Interests in Mind
As locals familiar with Greater Lafayette and Purdue, we leverage our regional expertise to tailor insurance solutions to your needs. Because we’re a local, independent agency, we can offer more diverse options from multiple carriers. You wouldn't dine at a restaurant with only one dish. So, why settle for an agency with limited offerings?
Get to Know Us
Learn more about the team working hard to meet the insurance needs of our great community.
Our Partners
As an independent insurance agency, we’re proud to work with various companies to ensure you receive the best options at the best prices.
