About Us - Reliable Insurance | Lafayette Indiana

About Reliable Insurance

Reliable Insurance was founded in 2002 by Kurt and Missy Watt. Their goal was to educate clients on all types of insurance—and provide top-notch services. The agency, now owned by Alex and Shannon Mitchell, has been thriving ever since, nestled in the heart of West Lafayette. Together, our team has over 80 years of combined insurance industry experience.

Our priority is to listen to you, understand your situation, diagnose your risks, and develop a customized insurance and risk management program tailored to your needs.

Request a Proposal Here

Are you ready to save time, stress, and money? We’re here to make the process as painless as possible. We look forward to getting to know you!

Request a
Proposal Here

Are you ready to save time, stress, and money? We’re here to make the process as painless as possible. We look forward to getting to know you!


Alex Mitchell

Owner / CEO

Alex Mitchell became the agency owner at the start of 2024, bringing a wealth of experience from his previous roles at insurance companies in Lancaster, Pennsylvania, and Albuquerque, New Mexico. His career further flourished in Indiana, where he excelled as a District Sales Manager at Erie Insurance. Alex's academic credentials include a Bachelor's degree in Business Administration from Cairn University in Langhorne, PA. Additionally, he has earned prestigious certifications from the National Alliance of Insurance, such as the Certified Insurance Counselor (CIC) and the Certified Insurance Service Representative (CISR).

Outside of his professional life, Alex is dedicated to his family—his wife Shannon, and their two children, Charlotte and Beau. The family enjoys traveling and actively participates in community service projects. They also share their home with Abby, an adorable boxer puppy. Alex's blend of professional expertise and personal commitments highlights his dedication not just to his career but also to his family, community, and overall life enjoyment.


Shannon Mitchell

Agency Operations Specialist

Shannon is the driving force behind Agency Operations at Reliable Insurance, working alongside her husband. She brings valuable experience from her time at a marketing agency in Albuquerque, NM, which adds depth to the team's operational strategies. With a Bachelor's degree in Theatre Performance from West Chester University of Pennsylvania, Shannon infuses creativity and adaptability into her role, enhancing the agency's overall effectiveness.

Outside of work, Shannon enjoys spending quality time with her husband and two children. She nurtures her interests through reading, yoga, gardening, and experimenting with new plant-based recipes. Shannon is also actively involved in her local MOPS group and finds support and community at church gatherings. Her passion for both family and professional excellence, combined with her collaborative work alongside her husband, Alex, embodies the spirit of reliability and dedication at Reliable Insurance.


Kurt Watt

Agency Advisor

Kurt Watt began his insurance career in 1994. Before starting Reliable Insurance in 2002, he worked exclusively in Commercial Insurance. When he’s not working, Kurt enjoys spending time with his wife, Melissa, and their three children—Brandon, Ethan, and Amanda. The family loves the outdoors, including camping and hiking. Kurt also enjoys carpentry and typically buys and renovates one house a year.

"The most enjoyable aspect of being an insurance agent is the customer interaction - taking the time to understand a client's situation, diagnosing their exposure, and developing a customized insurance and risk management program," says Kurt.


Melissa Watt

Customer Service Representative

Melissa has been a licensed customer service representative with Reliable since 2005. She helps clients with payments, filing claims, and policy changes. You’ll find Melissa in the office every morning—ready to help with a smile! She is great at problem-solving and is always willing to go "above and beyond" to help our clients.

Melissa loves to spend time with her husband and kids, read, and volunteer at her church and in the community. She also has a newfound love of travel and is always ready for the next adventure!


Lisa Dillon

Agency Office Manager

Lisa began her career at Reliable Insurance in 2006 as a Commercial Lines Customer Service Representative (CSR). She became a licensed agent the same year and earned her CISR (Certified Insurance Service Representative) designation in 2016. Today, Lisa is the agency’s Office Manager and holds the CISR elite designation.

Outside of work, Lisa spends a lot of time with her family. She and her husband have six fabulous kids and four adorable grandkids. Grandchild number five will arrive in the summer of ‘24! Lisa spends a lot of time in the world of youth sports. She’s usually shuttling her younger children to a practice or game. Still, she finds quiet moments to crochet and read, and she and her husband are renovating an old farmhouse.

As the office manager, Lisa takes great care to ensure that each client has a smooth and enjoyable experience with the agency. She always strives to go above and beyond to provide absolute customer satisfaction.


Yan Zhuang

Producer / Insurance Advisor

Yan provides top-notch insurance solutions and risk management services. She joined Reliable Insurance in 2016, focusing on the unique insurance needs of international scholars and residents. Yan's impressive educational background includes a Ph.D. from Washington State University College of Veterinary Medicine, a Google Project Management certificate, and licenses in Property and Casualty, Health and Life Insurance, and AHIP Medicare Certification.

Outside work, Yan enjoys time spent with her husband, two daughters, and their lively pets—a tree-jumping dog named Milo and a cheerful parakeet. An active member of the Greater Lafayette Chinese Alliance Church, Yan is deeply involved in serving the children's program, including Sunday school and AWANA. Her expertise, compassion, and dedication to service exemplify Reliable’s core values, ensuring clients receive the highest care and support.


Kelly Marshall

Commercial Account Executive

Kelly began at Reliable Insurance as a Customer Service Representative in 2017, working closely with the commercial team. She moved to West Lafayette with her family in 2005 and quickly fell in love with the vibrant university town. In her free time, Kelly enjoys connecting with local residents, both new and seasoned, and is active with Bible Study Fellowship. She's a dedicated fan of Purdue Football and Basketball!

As their children have grown and flown, Kelly and her husband, Tom, have embarked on a new adventure. Since 2022, Kelly has been working remotely from Ohio while Tom leads a team building the new Intel facility in the greater Columbus area. They enjoy exploring Greater Columbus and Ohio, although Kelly, a true Boilermaker at heart, tolerates her "Buckeye" neighbors with good humor.


Mary Flynn

Director of First Impressions

Meet Mary, the friendly face behind our customer service at Reliable Insurance. Since joining as a receptionist in January 2020, Mary has gone the extra mile by obtaining her P&C license, allowing her to address insurance queries, offer coverage advice, and process endorsements efficiently. She is dedicated to providing top-notch service, welcoming new clients, and ensuring existing policies are well taken care of.

Mary holds a Bachelor's degree from Purdue in Consumer and Family Science/HTM, bringing a unique blend of knowledge and expertise to her role. Outside of work, she enjoys quality time with her loved ones, community involvement, and outdoor activities. A sports enthusiast, Mary loves both playing and watching games. Her favorite quote, "You must be the change you wish to see in the world," reflects her commitment to making a positive difference in her personal and professional life. With her warm demeanor and passion for service, Mary embodies the spirit of reliability and dedication at Reliable Insurance.


Responses from Our Community

Our Pledge to You

As a Trusted Choice© agency, we pledge to treat you as a person—not a policy number.

  • 24/7 services provided to clients
  • Guidance through claims process
  • Education when questions arise
  • Phone calls, emails, and requests handled promptly
  • Reachable through voicemail, email, and in-office meetings
  • Always respectful and courteous
  • Prioritizing ethics in business

Our Partners

As an independent insurance agency, we’re proud to work with various companies to ensure you receive the best options at the best prices.

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